![]() ![]() These levels included making an anonymous audio recording, a non-anonymous video recording, and a non-anonymous video recording with no chance to withdraw their statement. Variables included multiple levels of commitment. This study consisted of sixty-sixty male college students who were asked to record a counter-attitudinal statement concerning a serious issue. Helmreich and Collins conducted an experiment entitled "Studies in Forced Compliance: Commitment and Magnitude of Inducement to Comply as Determinants of Opinion Change". It is also a strong motivational tool in influencing us to choose one action or thought over another.įorced compliance theory is being used as a mechanism to help aid in projections of cognitive dissonance theory. It is most persuasive when it comes to feelings and thoughts about oneself. Cognitive dissonance theory describes the unpleasant feeling that results from believing two contrary ideas at the same time. Cognitive dissonance theoryįorced compliance theory is essentially a subset of cognitive dissonance theory. In summary, this study concluded that if an individual performs an action that goes against what they initially believe, the belief will typically change. The results indicate that the smaller reward group ($1) had convinced themselves that the experiment was fun. However, no significant difference emerged between the $20 group and control group. Another large difference was observed between the $1 and $20 groups. ![]() The results showed a significant difference between the groups. The experimental condition involved giving either $1 or $20 to try to convince the next participant that the experiment was fun. The control subjects were asked to go to a room to be interviewed. ![]() The experimental condition involved telling the subject before the experiment started that it would be fun, while the control condition did not set any expectations for the task. The purpose was to make the task uninteresting and unexciting enough that none of the participants could possibly find it enjoyable. The students were asked to perform a tedious task involving using one hand to turn small spools a quarter clockwise turn. This study involved 71 male students from Stanford University. Carlsmith (1959) conducted an experiment entitled "Cognitive Consequences of Forced Compliance". ![]()
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